Privacy Policy

Last Updated: October 2, 2025

PrototypeLabs ("we", "our", or "us") operates mobile applications including our 5-letter word game (5 LETRZ). This Privacy Policy explains our practices regarding the collection, use, and disclosure of information when you use our applications.

Information We Collect

Information Collected Directly by Us

We do not collect, store, or transmit any personal information.

Our word game application:

• Does not require user accounts or registration
• Does not collect names, email addresses, or contact information
• Does not track your location
• Does not access your device's contacts, photos, or other personal files

Information Collected by Third-Party Services (Google AdMob)

Our app displays advertisements through Google AdMob. When you use our app, AdMob may automatically collect certain information, including:

• Device Information: Device type, operating system version, unique device identifiers (Advertising ID)
• Usage Data: App interactions, ad views and clicks
• IP Address: Your approximate location based on IP address
• Advertising Data: Information used to serve personalized ads

Google AdMob uses this information to:

• Display relevant advertisements
• Measure ad performance
• Prevent fraud and abuse
• Comply with legal obligations

For more information about how Google uses data, please review:

• Google Privacy Policy
• How Google uses data when you use our partners' sites or apps

Game Data

Game progress, scores, statistics, and preferences are stored locally on your device only using iOS's UserDefaults. This data:

• Never leaves your device
• Is not accessible to us or any third parties (except as required by Apple's systems)
• Will be deleted if you uninstall the application
• Includes: games played, games won, win percentage, level progress, and words you've seen

In-App Purchases

Our app offers an optional in-app purchase to remove advertisements. When you make a purchase:

• Apple processes all payment information - we never see or store your payment details
• Your purchase is linked to your Apple ID and managed by Apple's App Store
• Purchase status is stored locally on your device
• We verify purchases using Apple's StoreKit framework
• Your purchase can be restored on other devices using the same Apple ID

For information about Apple's privacy practices, please review Apple's Privacy Policy.

Opting Out of Personalized Advertising

You can limit ad tracking on your iOS device:

• Open Settings on your device
• Go to Privacy & Security → Tracking
• Toggle off "Allow Apps to Request to Track"

You can also reset your Advertising Identifier in Settings → Privacy & Security → Apple Advertising.

To opt out of personalized ads from Google, visit: Google Ad Settings

Children's Privacy

Our application is appropriate for all ages. We do not knowingly collect personal information from children under the age of 13. Google AdMob serves only age-appropriate, non-personalized ads to users identified as children.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can take appropriate action.

Data Security

We take reasonable measures to protect your information:

• All game data is stored locally on your device and protected by iOS security measures
• We do not maintain servers that store user data
• In-app purchases are processed securely through Apple's App Store
• Ad serving is handled by Google's secure infrastructure

International Data Transfers

Google AdMob may transfer and process data in countries outside of your residence. Google maintains appropriate safeguards and complies with applicable data protection laws. Learn more at Google's Privacy Frameworks.

Your Rights

Since we do not collect personal information directly, there is no data for you to access, modify, or delete from our systems. For information collected by Google AdMob, you have rights under applicable privacy laws including:

• The right to access your data
• The right to request deletion of your data
• The right to opt out of personalized advertising
• The right to data portability

To exercise these rights regarding AdMob data, please visit Google Account Settings.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date
• Providing notice within the app (for significant changes)

Your continued use of the app after changes are posted constitutes acceptance of the updated Privacy Policy.

Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA), our legal basis for processing data through third-party services is:

• Consent: You consent to ad tracking when you use the app
• Legitimate Interests: To provide a free app supported by advertising
• Contractual Necessity: To process in-app purchases

California Privacy Rights (CCPA)

California residents have specific rights regarding their personal information. Since we do not directly collect personal information, these rights primarily apply to data collected by Google AdMob. You have the right to:

• Know what personal information is collected
• Request deletion of personal information
• Opt out of the "sale" of personal information (ad tracking)
• Non-discrimination for exercising your privacy rights